MasterCook, the UAE’s leading school caterer, is setting new standards in student nutrition by offering 100% organic, refined sugar, dairy and gluten-free baked goods for the first time in a new partnership with So Free Organics.
The collaboration aims to support schools looking for ways to improve the quality of meals available to students and ensure they are provided with delicious, health-conscious options.
So Free Organics founder Yasmin Junaid started the business in her kitchen five years ago, driven by a personal desire to provide healthier food options for her children despite her own health challenges. Her homemade treats quickly became popular, and a bakery renowned for its commitment to delicious, nutritious baked goods without compromising on taste or texture was born.
“Our mission has always been to provide families with healthier options without sacrificing taste or texture,” said Yasmin. “Partnering with MasterCook is a great opportunity to extend this initiative to the wider community and ensure students have access to products that not only meet our strict health standards but are also pleasing to the palate.”
Sophie Sowerby, nutritionist and business development consultant at So Free Organics, added: “Typical baked goods are high in sugar, artificial ingredients and calories. Regular consumption of these products can have a huge impact on children’s mood and concentration.” “There’s no doubt that kids have a sweet tooth, but limiting it can often be counterintuitive. Yasmin now allows them to indulge without worry or guilt.”
Chris Lambert, business development director at MasterCook, said: “We’re delighted to be able to offer our students a range of products that not only meet our strict health standards but are also deliciously tasty.” We believe that offering these high-quality organic treats will contribute greatly to students’ health, improving their learning outcomes and overall well-being,” becoming an essential part of the school menu. MasterCook serves several schools across Dubai, including the American School of Dubai and Kings School Group.
