Each year the Met Gala marks the intersection of Hollywood and the fashion industry, with stars like Zendaya, Jennifer Lopez and Kim Kardashian taking their typical red carpet looks to new heights Tiktok.
But not everyone was thrilled about the so-called “Hollywood’s Prom” this year, with dozens of pro-Palestinian protesters outside the event hoping to get those inside to acknowledge Israel’s war in Gaza.
Now, more people are taking their protests to social media — and those behind the movement say the results could impact the money stars and influencers make from these platforms.
Why are people angry with the Met Gala attendees?
While many people applauded the looks, social media users called out the Met Gala this year for its bold display of wealth and opulence while the Israeli war in Gaza still raged.
Since then, in the wake of the Met Gala, social media users have cut celebrities off from their bread and butter (i.e., online capital) with the help of a widespread digital campaign.
“The Met Gala was a great moment that caught a lot of people’s attention,” Marcus Collins, an assistant professor of marketing at the University of Michigan, told NPR about the digital campaign. “Celebrity boycotts existed, but they weren’t at the height of the social zeitgeist.
But there were also moments like the Met Gala, which actually had nothing to do with the conflict, but , all were related. “Although the attacks (in Gaza) happened on the same day, their juxtaposition got people talking and moving
What does #Blockout2024 mean?
After the Met Gala, TikToker @BlockOut2024 “ Users are blocking celebrities on social media to prevent them from profiting from ad revenue and to address their silence over the Met Gala crisis in Gaza.” He pointed out that he had already blocked Kim Kardashian (a Met Gala classic) in December 2023.
Social media users quickly recognized this trend and published videos about people they specifically wanted to block with the hashtag #blockout. #Degitin and #CelebrityBlock.
And @BlockOut2024 wasn’t the only user to create a digital campaign to exclude celebrities online.
What does Marie Antoinette have to do with that?
TikToker Hayley Khalil, who has 9.9 million followers on the app, posted a TikTok with the phrase “Let them eat cake” at a hotel before the Met Gala. 2006 movie “Marie Antoinette”.
The real Queen of France, Marie Antoinette (who is often credited as the author of the word, although historians say she probably never actually said it), eventually died during the French Revolution. He was beheaded on the guillotine. The main reason for this was her relationship with the monarchy. She is considered distant from people’s needs.
Khalil’s video inspired the creation of TikToker @LadyFromTheOutside’s “Digitine,” or digital she-guillotine. “It’s time to block every celebrity, influencer, wealthy celebrity who doesn’t use their resources to help people in need,” she said in the video, which has racked up more than 500,000 likes on the platform. ” and received hundreds of encouraging comments.
Who has been blocked?
Based on social media posts, users have blocked Harry Styles, JoJo Siwa, Ellen DeGeneres, Kevin Hart, Shakira, Kylie Jenner, Block various stars such as Taylor Swift. However, people share their thoughts about various stars that hinder them on a daily basis.
What effect did this unfollow have on the celebrity?
The actual effect has not been confirmed yet. However, #Blockout2024 claims that celebrities lost a significant number of followers.